With a tagline “A glimpse in the mirror might be the right start”, urging people to be the change they want to see in life, UNODC launched its second media campaign to fight corruption in Egypt on 24 May 2017. The campaign developed in close partnership with the National Coordinating Sub-Committee for Preventing and Fighting Corruption will run for two months.
Building on the first national anti-corruption campaign that was aired last Ramadan and had attracted more than 55 million views, this year’s campaign aims to raise public awareness about the costs of corruption and encourages citizen participation in the fight against it. Incorporating four TV Public Service Announcements (PSAs), the campaign tackles different forms of corruption such as the manipulation of prices to secure greatest gain, and corruption in educational and medical services.